In furthering its commitment to expand the digital footprint for independent
bookstores, Bowker has joined forces with IndieCommerce, the e-commerce platform
of the American Booksellers Association. Bowker is launching a significant
number of storefronts through IndieCommerce to promote the Book2look marketing
tool.
“Independent bookstores are a key part of the publishing ecosystem and essential
members of the communities they serve, “ stated Mary Carlomagno, Bowker’s
Director of Sales and Business Development. “Book2look is an innovation that
will help booksellers compete in the digital marketplace by offering the “view
inside” that customers have come to expect when searching for new books to
purchase online.Book2look is another way for stores to engage with readers and
enhance the purchasing process,” she continued.
“We’re excited to team with Bowker to help expand access toBook2look,” added
IndieCommerce Senior E-Commerce Manager, Geetha Nathan.
“Book2look will assist us
in achieving our goal of helping bookstores increase sales and profits.”
“This is a service that many of our bookstores have been asking us to include on
the IndieCommerce platform,” said IndieCommerce Director of E-Commerce, Phillip
Davies. “Offering online shoppers the ability to sample a book before purchasing
it is a huge advantage when selling books online. Book2look gives our
IndieCommerce websites a highly desirable new feature in a very competitive
market.”